Foundation is the cosmetic product that women pay the most attention to. It can make the difference between having a natural, flawless finish or looking as if you are wearing a mask.

The foundation market today is saturated with many types and brands of foundations. At the cosmetics counter you are confronted with an array of choices - liquid, cream, oil- free, powder, allergy tested, cake, stick, stay-on, hypoallergenic, cream to powder, non-comedogenic and camouflage foundations. It is indeed quite a mind-blowing experience, especially if you are a first time buyer.

To make it easier for you to determine the type that’s best for you, we have placed foundations into four major categories:

LIQUID FOUNDATIONS
Liquid foundations usually offer sheer coverage and provide a natural look. Most women prefer a liquid foundation because it is easy to apply and fits like a "second skin". They are available in water-based and oil-based formulas.
To get a foundation that will perfctly match your complexion, make sure to select one that is yellow-based.

CREAM FOUNDATIONS
Cream foundations are traditionally the number one choice of makeup artists. They are usually available in compacts or sticks, and provide very good coverage. Foundations of this consistency provide a creamy flawless finish and are easy to apply.

DUAL ACTIV POWDER FOUNDATION:
In today’s fast paced world, the modern woman is always in search of a “quick fix”. To her, time is precious, yet she needs to look great in seconds. Many brands offer their solution to this - cream to powder and dual activ powder foundation. Sacha Cosmetics cream to powder foundations begin as a cream and end as a powder. Dual Activ Foundation, as the name implies, is a foundation and powder in one. It provides the easy application of a powder with the excellent coverage of a foundation. The outstanding feature of this foundation is that it begins as a powder and ends as a powder. Read Testimonials.


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