Foundation is most important makeup product a woman can wear. The right makeup
foundation should perfectly match your complexion without leaving
your face pink, orange, ashy or two-toned look.
Since most women, regardless of skin
color, have yellow-based skin, ideally your foundation should have a
yellow base. It can make the difference between creating the look of
having naturally, flawless skin or looking as if you are wearing a mask.
The foundation market today is saturated with many types and brands
of foundations. At the cosmetics counter you are confronted with an
array of choices - liquid, powder, cream, oil-free, allergy tested,
cake, stick, stay-on, hypoallergenic, cream to powder,
non-comedogenic and camouflage foundations. It is indeed quite a
mind-blowing experience, especially if you are a first time buyer.
The following are your basic options:
Liquid foundations usually offer sheer coverage and provide a natural
look. Most women prefer a liquid foundation because it is easy to
apply and, because it is sheer, looks most natural. They are available
in water-based and oil-based formulas.
Cream foundations are traditionally the number one choice of makeup
artists. They are usually available in compacts or sticks, and
provide good coverage. Foundations of this consistency provide a
creamy flawless finish and are easy to apply. However, because of the
higher coverage, it is more critical to identify a shade closest to your natural skin color with a yellow base.
In today’s fast paced world, the modern woman is always in search of
a “quick fix”. To her, time is precious, yet she needs to look great
in seconds. Many brands offer their solution to this in the form of
powder foundations. This is basically a powder and foundation in
one. It provides the easy application of a powder with the excellent coverage of a foundation. HOW DO I USE MY FOUNDATION?
The very first step in selecting your perfect foundation makeup is assessing
your skin type, to determine the type of foundation that would work
best for you.
Selecting the right shade of foundation for your skin tone is
critical. Most women have yellow-based skin. To get a perfect match
and to create the look of having naturally flawless skin, you need to
wear a foundation with a yellow base.
Apply your foundation with a cosmetic sponge for more control and a
Liquid foundation should be blended in a little at a time until the
entire face is completed. Matte liquid foundations generally dry faster, so you may need to apply to one section of your face and blend, before moving on to another section. If you have naturally clear skin, liquid foundations may
be your best option.
Cream foundation should be applied in long sweeping
motions using your cosmetic sponge. Blend evenly until you create a
smooth flawless finish. This type of foundation is best for drier
skin types and for more mature skin. Ideal for women requiring
Powder foundation should be applied as you would your normal compact
powder. These foundations usually have very good coverage, but work best on lighter skin colors.
Camouflage foundations have been developed for women who need to conceal marks, acne, vitiligo, rosacea, etc. They provide maximum coverage and generally have excellent staying power. The one problem with such heavy coverage foundations is that they often do not blend well with most skin colors, resulting in an artificial, two-toned look.
Remember, proper blending is the key. Blend your foundation under the
jawline, into the hairline, on the ear lobes. Pay special attention
to the corners of the nose, corners of the mouth, over and under the
eyes. If you need to retouch a particular spot, re-apply lightly and
blend. Lightly powder with a yellow based translucent face powder to set your foundation.
To conceal serious skin blemishes, we recommend a maximum coverage camouflage foundation. It is smudge resistant with awesome staying power. It is also surprisingly natural looking that and fits like a "Second Skin" on any complexion.